Baby boomers enticed by legal cannabis market, can afford to pay more for pot

Cindi Phelps never imagined herself running a pot shop. She smoked weed as a teenager, but as an adult she says she became “cranky” about cannabis, endlessly lecturing her kids and judging everyone who touched the stuff.

It was only when she neared 50 that she realized marijuana could soothe her pain from a chronic health issue. Now that she manages the Tamarack Cannabis Boutique in Kimberley, B.C., Phelps can relate to customers who are nervous about trying pot for the first time in decades – or ever.

About 15 to 20 per cent of her customers fall into this category, and most are baby boomers, she said.

“They had their kids. They had their family. Now they’re retired and they’d like to try it again,” she said. “It’s legal, they don’t feel they’re going to get arrested for it.”

When Canada legalized weed on Oct. 17, 2018, it wasn’t clear how it would affect the stigma around cannabis or the habits of non-marijuana users. Six months later, early data and interviews with store operators suggest a considerable number of Canadians are lighting up for the first time.

Read More at Global News

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